1900 – 1918

Vercasson Printing

During the Belle Époque, with his poster design Cappiello becomes “the father of modern advertising.”

1919 – 1930

Devambez Art Workshops

The Roaring Twenties, it reflects the new way of living.

1930 – 1940

The 30s

In the 1930s, he was influenced by artistic movements

From 1900 to 1940, Cappiello created many iconic posters. He revolutionized the field of advertising by incorporating bold colors, simplified shapes, and striking images with a touch of humor. The Catalogue raisonné of Leonetto Cappiello shows how he became “the father” of modern advertising.

Today, his works can be admired in many museums around the world: In Paris: Musée des Arts décoratifs, BnF, Musée Carnavalet, Musée d’Orsay, In Lyon: Musée des Beaux-Arts, in Treviso, Italy: Museo Nazionale Collezione Salce (Treviso – Italy), in New York: MoMa, in Amsterdam: Stedelijk museum, in Canberra: National Gallery of Australia, … and during temporary exhibitions regularly organized. The Catalogue raisonné of Leonetto Cappiello allows us to trace the entirety of this prolific career and appreciate the extent of his influence on poster art.

All poster projects

The Complete Works of Cappiello

Browse all of Cappiello’s creations by consulting our detailed catalog raisonné.

To learn more about his artistic career or biography, we recommend visiting the website https://cappiello.fr.

Complete Catalog

This catalog aims to become the most exhaustive documentary source possible on Cappiello’s posters. It seeks to showcase all the preparatory works that were created to produce a poster pasted on walls. According to our estimate, Cappiello would have executed nearly 2000, about 1/3 of which were published.

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We thank all those who have already helped us create this site, especially Marie-Laure Soulié-Cappiello, Agnès Trousseau, Réjane Bargiel, Jack Rennert, Henrique Simoes, Thierry Devynck, Anne-Marie Sauvage, Marta Mazza, and Nathalie Doury.