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This exhibition, open to all caricaturists and illustrators, was created by Félix Juven, director of Le Rire. Cappiello was part of the organizing artistic committee.
Anisette, as seen by its maker Marie Brizard, is noble and has charm. That's what Cappiello wants to convey in the poster.
Belgian brand of bicycles, motorcycles, and automobiles established in 1897. It specialized in luxury cars from 1920 onwards and became a competitor to Rolls-Royce.
