It could be a project for the Fauvette beers.

Blonde beer, second sketch (see first sketch).
Beers from France by the Champigneulles brewery in Lorraine.

Lorraine blonde beer - first draft (see second draft).

Dark beer, second draft (see first draft).
Beers from France / Champigneulles
While the drawing clearly shows a beer of Alsatian origin due to the headdress, Champigneulles beers are produced in Lorraine.

Dark beer from Alsace, first draft (See second draft).

Fan project for the Brasserie Webel-Saint-Eloi in Tours (1874 - 1970)