Maquette
Brasier cars enjoyed great success before the 14/18 war. Unfortunately, after the war, Brasier was unable to make the transition from a luxury car reserved for an elite to a more democratic car. Brasier's management realised that it had to make this leap, but it was too late and Automobiles Brasier went into receivership in 1924. It was at this time and in this context that this poster project was drawn up.
The company Byrrh sponsors the cycling team Automoto. The poster promotes both the aperitif wine and Automoto bicycles.