Lithography
Isigny butter from Normandy.
The company Bretel Frères was founded in 1871 in Valognes. It quickly supplied French and foreign markets using trains and boats. In 1889 it became one of the largest butter factories in the world. In 1933 it had 17 factories. It was taken over by the American company Carnation Company in 1972.
Department Store, men's fashion items.
To boost its men's clothing sales, Printemps created the brand "Brummell" in 1930.
Brummell was a refined and very elegant man at the court of King George IV of England. He is the epitome of a dandy. This marketing campaign was particularly successful. The brand still exists today.
