Thermogène (Le)
ID(s):
1907007Z0, 1907007Z1, 1907007Z2, 1907007Z3, 1907007Z4, 1907007Z5, 1907007Z6, 1907007Z7, 1907007Z8, 1907007Z9, 1907007Z10 et 1907007Z11
1907007Z0, 1907007Z1, 1907007Z2, 1907007Z3, 1907007Z4, 1907007Z5, 1907007Z6, 1907007Z7, 1907007Z8, 1907007Z9, 1907007Z10 et 1907007Z11
Subject
Thermal wadding for treating common respiratory conditions and muscle pain.
Given the success of this poster, the laboratory adopted this pierrot as the brand's logo. On every product sold, the pierrot appeared on the packaging, even after the year 2000.
Thermal wadding for treating common respiratory conditions and muscle pain.
Given the success of this poster, the laboratory adopted this pierrot as the brand's logo. On every product sold, the pierrot appeared on the packaging, even after the year 2000.
Description:
A green Pierrot, like sickness, wears Thermogène wadding on his chest. The heat it emits makes him spit flames so strong that they illuminate the Pierrot and cast his shadow on the ground. The cure is immediate.
In the details of Cappiello's account with M. Vercasson, traces of the sketch for this poster can be found in November 1907 under the title 'Ouate Thermogène.' It is mentioned in a letter from Vercasson to Cappiello dated October 21, 1907: 'Ouate Thermogène. Do not forget this project.' And in a subsequent letter dated November 14, 1907: 'Ouate Thermogène. It is urgent that you find something with a big mural effect and a special idea for this client; if so, the client is fully willing to proceed, but it must under no circumstances be banal...'
The image of 'Pierrot spitting fire' gradually achieved this commercial and grammatical marvel: granting a brand universal notoriety while transforming a simple common noun—'thermogène'—into a proper name. Robert de Flers, shortly before his untimely death, recounted a delightful anecdote that confirms and illustrates the theory of the arabesque, giving it full practical significance. When his young son caught a cold, he was wrapped in this wadding immortalized by Cappiello's art. Upon entering the sick child's room, the father found him standing on one foot, mouth open and pressing his ribs: 'What are you doing there?' And the child replied: 'I’m waiting for the flames to come out!' But Cappiello does not merely strike the eye. He always strives to seduce it. His spontaneous fancy excels in arranging a kind of mural choreography on the theme of 'utile dulci,' which is deeply rooted in Latin tradition." H. Peyre de Bétouzet, 1930
A quatrain celebrates Cappiello's fantastical character:
"One day Pierrot, feeling a tightness in his lungs, Quickly applied the Thermogène wadding. The effect was surprising, and our friend Pierrot Saw sheaves of fire burst from his throat." [in Cappiello. Caricatures Posters Paintings and Decorative Projects. Grand Palais 1981]
A green Pierrot, like sickness, wears Thermogène wadding on his chest. The heat it emits makes him spit flames so strong that they illuminate the Pierrot and cast his shadow on the ground. The cure is immediate.
In the details of Cappiello's account with M. Vercasson, traces of the sketch for this poster can be found in November 1907 under the title 'Ouate Thermogène.' It is mentioned in a letter from Vercasson to Cappiello dated October 21, 1907: 'Ouate Thermogène. Do not forget this project.' And in a subsequent letter dated November 14, 1907: 'Ouate Thermogène. It is urgent that you find something with a big mural effect and a special idea for this client; if so, the client is fully willing to proceed, but it must under no circumstances be banal...'
The image of 'Pierrot spitting fire' gradually achieved this commercial and grammatical marvel: granting a brand universal notoriety while transforming a simple common noun—'thermogène'—into a proper name. Robert de Flers, shortly before his untimely death, recounted a delightful anecdote that confirms and illustrates the theory of the arabesque, giving it full practical significance. When his young son caught a cold, he was wrapped in this wadding immortalized by Cappiello's art. Upon entering the sick child's room, the father found him standing on one foot, mouth open and pressing his ribs: 'What are you doing there?' And the child replied: 'I’m waiting for the flames to come out!' But Cappiello does not merely strike the eye. He always strives to seduce it. His spontaneous fancy excels in arranging a kind of mural choreography on the theme of 'utile dulci,' which is deeply rooted in Latin tradition." H. Peyre de Bétouzet, 1930
A quatrain celebrates Cappiello's fantastical character:
"One day Pierrot, feeling a tightness in his lungs, Quickly applied the Thermogène wadding. The effect was surprising, and our friend Pierrot Saw sheaves of fire burst from his throat." [in Cappiello. Caricatures Posters Paintings and Decorative Projects. Grand Palais 1981]
Source:
1907007Z0: Musée des Arts Décoratifs, Paris
Department of Advertising and Graphic Design
1907007Z1: Poster Auctions International, Inc.
1907007Z2: Poster Auctions International, Inc.
1907007Z3: Private collection
1907007Z4: Poster Auctions International, Inc.
1907007Z5: Private collection
1907007Z6: Poster Auctions International, Inc.
1907007Z7: Poster Auctions International, Inc.
1907007Z8: gallica.bnf.fr / Bibliothèque nationale de France
1907007Z9: gallica.bnf.fr / Bibliothèque nationale de France
1907007Z10: Museo Nazionale Collezione Salce in Treviso (Italy) - Santi, Maddalena, 2013 ©MIBACT
1907007Z11: Poster Auctions International, Inc.
1907007Z0: Musée des Arts Décoratifs, Paris
Department of Advertising and Graphic Design
1907007Z1: Poster Auctions International, Inc.
1907007Z2: Poster Auctions International, Inc.
1907007Z3: Private collection
1907007Z4: Poster Auctions International, Inc.
1907007Z5: Private collection
1907007Z6: Poster Auctions International, Inc.
1907007Z7: Poster Auctions International, Inc.
1907007Z8: gallica.bnf.fr / Bibliothèque nationale de France
1907007Z9: gallica.bnf.fr / Bibliothèque nationale de France
1907007Z10: Museo Nazionale Collezione Salce in Treviso (Italy) - Santi, Maddalena, 2013 ©MIBACT
1907007Z11: Poster Auctions International, Inc.
Publisher
1907007Z0 : "Imp. P. VERCASSON & Cie 43 rue de Lancry - PARIS"
1907007Z1 : "Imp. P. VERCASSON & Cie 43 rue de Lancry - PARIS"
1907007Z2 : "Imp. P. VERCASSON & Cie 43 rue de Lancry - PARIS"
1907007Z3 : "J-E. GOOSENS Lille Paris"
1907007Z4 : "Dehon & Cie Valenciennes - Paris"
1907007Z5 : "J-E. GOOSENS"
1907007Z6 : "Imp. P. VERCASSON & Cie 43 rue de Lancry - PARIS"
1907007Z7 : "Imprimerie Publicité Etablts Vercasson 6 rue Martel Paris"
1907007Z8 : "Imprimerie Publicité Etablts. Vercasson 6 rue Martel - Paris"
1907007Z9 : "Imprimerie Publicité Etablts. Vercasson 6 rue Martel - Paris"
1907007Z10 : "Ripalta Industrie Grafiche - Milano"
1907007Z11 : "J-E. GOOSENS Lille"
1907007Z0 : "Imp. P. VERCASSON & Cie 43 rue de Lancry - PARIS"
1907007Z1 : "Imp. P. VERCASSON & Cie 43 rue de Lancry - PARIS"
1907007Z2 : "Imp. P. VERCASSON & Cie 43 rue de Lancry - PARIS"
1907007Z3 : "J-E. GOOSENS Lille Paris"
1907007Z4 : "Dehon & Cie Valenciennes - Paris"
1907007Z5 : "J-E. GOOSENS"
1907007Z6 : "Imp. P. VERCASSON & Cie 43 rue de Lancry - PARIS"
1907007Z7 : "Imprimerie Publicité Etablts Vercasson 6 rue Martel Paris"
1907007Z8 : "Imprimerie Publicité Etablts. Vercasson 6 rue Martel - Paris"
1907007Z9 : "Imprimerie Publicité Etablts. Vercasson 6 rue Martel - Paris"
1907007Z10 : "Ripalta Industrie Grafiche - Milano"
1907007Z11 : "J-E. GOOSENS Lille"
Date:
1907007Z0, 1907007Z1, 1907007Z6 : Editions from 1909 to 1911
1907007Z2 : 1929
1907007Z3 : 1913
1907007Z4 : Circa 1939
1907007Z5 : ?
1907007Z6 : ?
1907007Z7 : 1911 ou 1912
1907007Z8 :June 1926 19th edition
1907007Z9 : After 1911
1907007Z10 : 1947
1907007Z11 : ?
1907007Z0, 1907007Z1, 1907007Z6 : Editions from 1909 to 1911
1907007Z2 : 1929
1907007Z3 : 1913
1907007Z4 : Circa 1939
1907007Z5 : ?
1907007Z6 : ?
1907007Z7 : 1911 ou 1912
1907007Z8 :June 1926 19th edition
1907007Z9 : After 1911
1907007Z10 : 1947
1907007Z11 : ?
Language: French and Italian
Dimensions (cm):
1907007Z0 : 159 x 120
1907007Z1 : 158 x 119
1907007Z2 : 160 x 119
1907007Z3 : 158 x 118
1907007Z4 : 118 x 79
1907007Z5 : 306 x 192.The margins of the photographed lithograph have been removed. Normally the lithograph measures: 317 x 200
1907007Z6 : 158 x 118
1907007Z7 : 158 x 118
1907007Z8 : 160 x 120
1907007Z9 : 160 x 120
1907007Z10 : 100 x 69
1907007Z11 : 311 x 197
1907007Z0 : 159 x 120
1907007Z1 : 158 x 119
1907007Z2 : 160 x 119
1907007Z3 : 158 x 118
1907007Z4 : 118 x 79
1907007Z5 : 306 x 192.The margins of the photographed lithograph have been removed. Normally the lithograph measures: 317 x 200
1907007Z6 : 158 x 118
1907007Z7 : 158 x 118
1907007Z8 : 160 x 120
1907007Z9 : 160 x 120
1907007Z10 : 100 x 69
1907007Z11 : 311 x 197
Signature:
1907007Z0: To the left downward
1907007Z1: To the left downward
1907007Z2: To the left downward
1907007Z3: To the left downward
1907007Z4: To the left downward
1907007Z5: To the left down
1907007Z6: To the left downward
1907007Z7: To the left downward
1907007Z8: To the left downward
1907007Z9: Toward the middle, downward
1907007Z10: To the left downward
1907007Z11: To the left downward
1907007Z0: To the left downward
1907007Z1: To the left downward
1907007Z2: To the left downward
1907007Z3: To the left downward
1907007Z4: To the left downward
1907007Z5: To the left down
1907007Z6: To the left downward
1907007Z7: To the left downward
1907007Z8: To the left downward
1907007Z9: Toward the middle, downward
1907007Z10: To the left downward
1907007Z11: To the left downward
Remark:
The success of this poster was such that it was reprinted many times. The 19th edition by Vercasson dates from 1926. An Italian version also exists.
The text of the poster was modified in 1913. The word "guérit" was replaced by "combat".
Poster 1907007Z4, published by Dehon, features a top bar for hanging the poster on a wall inside a shop and a bottom bar designed for stretching it.
The success of this poster was such that it was reprinted many times. The 19th edition by Vercasson dates from 1926. An Italian version also exists.
The text of the poster was modified in 1913. The word "guérit" was replaced by "combat".
Poster 1907007Z4, published by Dehon, features a top bar for hanging the poster on a wall inside a shop and a bottom bar designed for stretching it.
Date of the first sketch on the same theme:
1907
1907
| Content type | |
|---|---|
| Period |
