Brummell / Au Printemps

ID(s):
1936002Z0 et 1936002Z1

Subject
Department Store, men's fashion items.
To boost its men's clothing sales, Printemps created the brand "Brummell" in 1930.
Brummell was a refined and very elegant man at the court of King George IV of England. He is the epitome of a dandy. This marketing campaign was particularly successful. The brand still exists today.

Description:
A dandy in a frock coat, top hat, scarf and gloves, shows great self-satisfaction.
A first maquette showed the dandy surrounded by other men (Cf. black and white photo 1936002B0). But the very first idea came while working for the Sigrand brand (Cf. black and white photo 1936002B1).

Source:
1936002Z0 et 1936002Z1 : Poster Auctions International, Inc.
1936002B0 : Private collection
1936002B1 : Private collection

Publisher
"Création des Editions Nouvelles CAPPIELLO - PARIS Imp. BEDOS & Cie PARIS"

Date:
1936002Z0 : 1936
1936002Z1 : 1937

Language: French

Dimensions (cm):
1936002Z0 : 98 X 74
1936002Z1 : 98 X 74

Signature:
1936002Z0 : Dated, bottom left
1936002Z1 : Dated, bottom left

Number of sheet(s):
1

Remark:
Available in 4 sheets

Date of the first sketch on the same theme:
1936