Brummell / Au Printemps
Identifiant(s):
1936002Z0 et 1936002Z1
1936002Z0 et 1936002Z1
Sujet:
Department Store, men's fashion items.To boost its men's clothing sales, Printemps created the brand "Brummell" in 1930. Brummell was a refined and very elegant man at the court of King George IV of England. He is the epitome of a dandy. This marketing campaign was particularly successful. The brand still exists today.
Department Store, men's fashion items.To boost its men's clothing sales, Printemps created the brand "Brummell" in 1930. Brummell was a refined and very elegant man at the court of King George IV of England. He is the epitome of a dandy. This marketing campaign was particularly successful. The brand still exists today.
Description:
A dandy in a frock coat, top hat, scarf and gloves, shows great self-satisfaction. A first mock-up showed the dandy surrounded by other men (Cf. black and white photo 1936002B0). But the very first idea came while working for the Sigrand brand (Cf. black and white photo 1936002B1).
A dandy in a frock coat, top hat, scarf and gloves, shows great self-satisfaction. A first mock-up showed the dandy surrounded by other men (Cf. black and white photo 1936002B0). But the very first idea came while working for the Sigrand brand (Cf. black and white photo 1936002B1).
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