Pilules Pink
ID(s):
1910002Z0
1910002Z0
Subject
Medicinal specialty based on iron intended to combat anemia and fatigue.
Medicinal specialty based on iron intended to combat anemia and fatigue.
Description:
In a flower-filled garden, three Graces lift an enormous tube of pills.This poster evokes a reminiscence of Botticelli's "Spring." Cappiello's three Graces do not hold hands, as in traditional depictions—one giving, another receiving, the third returning the favor—but instead generously offer the miracle remedy that will bring color to the cheeks of languid beauties. Yet the symbol of Zeus's daughters overseeing the renewal of vegetation is present in the treatment of the setting. Cappiello is not a painter of nature; this poster, along with "Porto-Fino," is the only one to depict a natural setting. The freshness of the greens in the decor, the roses, the softness of the blue—these are not the usual colors in Cappiello's palette, but here he creates a harmony of colors and forms that masterfully illustrates the youth and vibrant energy of spring, which Pink pills provide. The alliteration in P transforms the product information into a true advertising slogan. [in Cappiello. Caricatures, Posters, Paintings. Grand Palais. 1981].
In a flower-filled garden, three Graces lift an enormous tube of pills.This poster evokes a reminiscence of Botticelli's "Spring." Cappiello's three Graces do not hold hands, as in traditional depictions—one giving, another receiving, the third returning the favor—but instead generously offer the miracle remedy that will bring color to the cheeks of languid beauties. Yet the symbol of Zeus's daughters overseeing the renewal of vegetation is present in the treatment of the setting. Cappiello is not a painter of nature; this poster, along with "Porto-Fino," is the only one to depict a natural setting. The freshness of the greens in the decor, the roses, the softness of the blue—these are not the usual colors in Cappiello's palette, but here he creates a harmony of colors and forms that masterfully illustrates the youth and vibrant energy of spring, which Pink pills provide. The alliteration in P transforms the product information into a true advertising slogan. [in Cappiello. Caricatures, Posters, Paintings. Grand Palais. 1981].
Source:
Poster Auctions International, Inc.
Poster Auctions International, Inc.
Publisher
"Imp. P. VERCASSON & Cie, 43 rue de Lancry, PARIS"
"Imp. P. VERCASSON & Cie, 43 rue de Lancry, PARIS"
Date:
1910
1910
Language: French
Dimensions (cm):
200 x 129
200 x 129
Signature:
Down to the bottom right
Down to the bottom right
Number of sheet(s):
1
1
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