Picon (2ème esquisse)

ID(s):
1920065A0
Subject
Picon is the result of alcohol distillation in which mainly orange zest has been steeped. It traditionally accompanies beer in the east and north of France; it is also used to make cocktails.

Description:
For this product, Cappiello invents the famous elf emerging from an orange peel. Picon did not buy it, Campari took it for its bitter. They turned it into a globally recognized logo still in use today.

Source:
Private collection
Date:
1920
Language: French
Dimensions (cm):
6,5 x 7,7 (Dimensions at sight)
Signature:
At sight without signature or stamp
Materials:
Ink
Support:
Paper
Reference Devambez: 5091
Content type

Period

Categories: Tags: ,

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