Nouilles. Macaronis
ID(s):
1904008Z0
1904008Z0
Subject
Egg pasta with vegetables from Établissements Ferrari
Egg pasta with vegetables from Établissements Ferrari
Description:
Twelve entertainment celebrities endorse this product. From left to right: Mouney-Sully, Eve Lavallière, Baron, Jane Hading, Coquelin Ainé, Réjane, Albert Brasseur, Charles Le Bargy, Jeanne Granier, Lucien Guitry, Coquelin cadet, Marthe Brandès."Cappiello gathers a prestigious cast for the advertisement of Pâtes Ferrari. The troupe of celebrities featured in this poster closely resembles the latest drawing published in the 70 Dessins de Cappiello, depicting a tour departure. At the center, Coquelin Aîné and Réjane form the axis around which the poster's composition is balanced. As in Les Magasins des Cordeliers, Cappiello uses the artists as advertising endorsements. Each of them holds a package of pasta. These two posters were created in quick succession—Ferrari in January 1904, Les Cordeliers in March of the same year. Cappiello was among the first to use personalities to promote everyday products, thus transforming them into premium commodities, as they were endorsed by an elite." [in Cappiello 1875-1942: Caricatures, Posters, Paintings, and Decorative Projects, 1981]
Twelve entertainment celebrities endorse this product. From left to right: Mouney-Sully, Eve Lavallière, Baron, Jane Hading, Coquelin Ainé, Réjane, Albert Brasseur, Charles Le Bargy, Jeanne Granier, Lucien Guitry, Coquelin cadet, Marthe Brandès."Cappiello gathers a prestigious cast for the advertisement of Pâtes Ferrari. The troupe of celebrities featured in this poster closely resembles the latest drawing published in the 70 Dessins de Cappiello, depicting a tour departure. At the center, Coquelin Aîné and Réjane form the axis around which the poster's composition is balanced. As in Les Magasins des Cordeliers, Cappiello uses the artists as advertising endorsements. Each of them holds a package of pasta. These two posters were created in quick succession—Ferrari in January 1904, Les Cordeliers in March of the same year. Cappiello was among the first to use personalities to promote everyday products, thus transforming them into premium commodities, as they were endorsed by an elite." [in Cappiello 1875-1942: Caricatures, Posters, Paintings, and Decorative Projects, 1981]
Source:
Museum of Decorative Arts, Paris
Department of Advertising and Graphic Design
Museum of Decorative Arts, Paris
Department of Advertising and Graphic Design
Publisher
"Imp. P. Vercasson & Cie, 43 rue de Lancry Paris"
"Imp. P. Vercasson & Cie, 43 rue de Lancry Paris"
Date:
1904
1904
Language: French
Dimensions (cm):
118 x 159
118 x 159
Signature:
Bottom right
Bottom right
Number of sheet(s):
1
1
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