Frigor / Chocolat Cailler

ID(s):
1926019E0 et 1926019E1

Subject
Chocolate bar

Description:
In 1926 Cappiello had the idea to associate a white bear, synonymous with a cold environment, with a refrigerator brand. This poster was not published. He reused the idea of the polar bear by placing it on a Toblerone bar. But the connection between the bear and Toblerone is not obvious. For the "Frigor" chocolate, the association clearly suggests cold. As a result, this poster was sold in March 1929 to Frigor.

Source:
1926019E0 : Private collection
1926019E1 : Private collection

Date:
1926019E0 : 1926
1926019E1 : 1926

Language: French

Dimensions (cm):
1926019E0 : 75,0 x 50,0
1926019E1 : 69,2 x 50,0

Signature:
1926019E0: Stamp of the Artist's studio at the bottom right, outside the frame and on the back
1926019E1: At the bottom right

Remark:
1926019E1: Pencil squaring

Materials:
1926019E0 : Charcoal, gouache 1926019E1 : Charcoal, gouache

Support:
1926019E0: Paper glued on hardboard, mat, flap
1926019E1: Paper glued on cardboard, mat, flap

Reference Devambez: 5569 bis

Date of the first sketch on the same theme:
1926