Frigor / Chocolat Cailler
ID(s):
1926019Z0
1926019Z0
Subject
Milk chocolate filled with hazelnuts and almonds, created in 1923. In 1929 Cailler was acquired by Nestlé.
Milk chocolate filled with hazelnuts and almonds, created in 1923. In 1929 Cailler was acquired by Nestlé.
Description:
In 1926 Cappiello had the idea to associate a white bear, synonymous with a cold environment, with a refrigerator brand. This poster was not published.
He reused his polar bear idea by placing it on a "Frigor" chocolate bar. The name "Frigor" evokes cold. This poster was published.
In 1926 Cappiello had the idea to associate a white bear, synonymous with a cold environment, with a refrigerator brand. This poster was not published.
He reused his polar bear idea by placing it on a "Frigor" chocolate bar. The name "Frigor" evokes cold. This poster was published.
Source:
Zurich Museum of Design, Poster Collection, ZHdK
Zurich Museum of Design, Poster Collection, ZHdK
Publisher
"Les Nouvelles Affiches Cappiello
Devambez Gravr.Socté.Anme.
32 rue Beaujon, Paris"
"Les Nouvelles Affiches Cappiello
Devambez Gravr.Socté.Anme.
32 rue Beaujon, Paris"
Date:
1929
1929
Language: French
Dimensions (cm):
128 x 91
128 x 91
Signature:
Top right
Top right
Number of sheet(s):
11
11
Reference Devambez: 5569 bis
Date of the first sketch on the same theme:
1926
1926
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