De Beukelaer

ID(s):
1926043E0
Subject
Company established around 1867 in Antwerp by Edward de Beukelaer for the production of chocolates and biscuits. The factory was sold in 1960. The company now belongs to the Kraft Foods group.

Description:
A horsewoman on a rearing horse is waving a box of biscuits above her head. This sketch was first proposed to Toblerone (See black and white photo).

Source:
Private collection
Date:
1926
Language: French
Dimensions (cm):
78,5 x 56,6
Signature:
Down to the bottom left
Remark:
It is written in pencil at the top left: "de Beukelaer Biscuits;"
At the bottom, the word "chocolat" is crossed out, as is the "'s".
Materials:
Pencil, charcoal, gouache
Support:
Paper pasted on cardboard, passe-partout
Reference Devambez: 5539
Content type

Period

Genesis of the poster

Works on the same subject