Cruz del Campo (La)

ID(s):
1905009Z0

Subject
Spanish beer brewed in Seville. This beer is now called: "Cruzcampo".

Description:
"Gambrinus," leaning on a barrel, holds a beer mug overflowing with foam. He is about to drink to our health.

"It is also, in the bright yellow and red of a poster never seen on the walls of Paris, for it was made to proclaim to Spain the magnificent qualities of a national brew, it is, the ruddy effigy, the crimson and garnet complexion of a full and ample Falstaff who raises his foam-crowned glass with a gesture as proud as that of Don Quixote at the feasts of Gamache, to offer, in a toast of prosperity, his goblet of Andalusian wine. What difference is there between such a poster and a painting? None! And one can observe that this drinker by Cappiello bears no resemblance to the types of Jordaens, the rogues that Flemish or Dutch artists lavished in their works, and that this merry fellow springs from an art as personal as those Parisian women with their witty, delicate faces beneath the luxuriance of their wild hair, with whom the artist has adorned other posters."

Gustave Kahn, La Revue Illustrée, August 5, 1906.

Source:
Museum of Decorative Arts, Paris
Department of Advertising and Graphic Design

Publisher
"Imp^ie. Publ^té. Etab^nt Vercasson 6 rue Martel - Paris"

Date:
1906

Language: Spanish

Dimensions (cm):
160 x 120

Signature:
To the right towards the bottom

Number of sheets:
1

Date of the first sketch on the same theme:
1905