Florio et Cinzano

ID(s):
1925027ZO, 1925027Z1, 1925027Z2 et 1925027Z3

Subject
Aperitifs

Description:
In 1910 Cappiello had used with great success a zebra for the Vermouth de Cinzano. In 1925, he made a sketch for Brio featuring two zebras with a bottle carried by a rider. In 1930 he revisited the same theme for the merger of the Florio and Cinzano companies. It could only succeed.

Source:
1925027Z0 : Poster Auctions International, Inc.
1925027Z1 : Poster Auctions International, Inc.
1925027Z2 : gallica.bnf.fr / Bibliothèque nationale de France
1925027Z3 : Salce National Museum Collection in Treviso (Italy) - Santi, Maddalena, 2013 ©MIBACT

Publisher
1925027Z0 : "Devambez, 144, Avenue des Champs-Elysées, PARIS"
1925027Z1 : "Devambez, 144, Avenue des Champs-Elysées, PARIS" - "Sous-mains Max-Cremnitz"
1925027Z2 : "Devambez - 144, Champs-Elysées. Paris"
1925027Z3 : "Prager & Lojda - Berlin"

Date:
1925027Z0 : 1930
1925027Z1 : 1930
1925027Z2 : 1930
1925027Z3 : 1940 ca.

Language: 1925027Z0 : Français1925027Z1 : Français1925027Z2 : Français1925027Z3 : Italien

Dimensions (cm):
1925027ZO : 137 x 98
1925027Z1 : 35.5 x 25.8
1925027Z2 : 200 x 130
1925027Z3 : 24.2 x 17.2

Signature:
1925027ZO: Dated, top left
1925027Z1: Dated, top left
1925027Z2: Dated, top left
1925027Z3: After Cappiello top right

Number of sheets:
1

Remark:
There is a variant with the text: "Florio the best marsala / Cinzano the best aperitif" in 4 panels of: 317 x 239 cm.

Reference Devambez: 5500

Date of the first sketch on the same theme:
1925