Johnson
ID(s):
1933049E0
1933049E0
Subject
Johnson liquid wax for parquet. Initially this sketch was made for Sapoli wax (See black and white photo, See Sapoli second and third sketch).
Johnson liquid wax for parquet. Initially this sketch was made for Sapoli wax (See black and white photo, See Sapoli second and third sketch).
Description:
Mahatma Gandhi is wearing skates to apply wax to a parquet floor. In 1933, the date of this advertisement, Gandhi is the symbol of defenders of the untouchables and the poor. He had just finished his long salt march. With Johnson Cappiello liquid wax, the exhausting work of housekeepers responsible for maintaining parquet floors is greatly reduced. From an advertising standpoint, Gandhi's image has a definite impact because he was very popular in France at that time. Initially, this sketch was made for Sapoli wax (Cf. black and white photo).
Mahatma Gandhi is wearing skates to apply wax to a parquet floor. In 1933, the date of this advertisement, Gandhi is the symbol of defenders of the untouchables and the poor. He had just finished his long salt march. With Johnson Cappiello liquid wax, the exhausting work of housekeepers responsible for maintaining parquet floors is greatly reduced. From an advertising standpoint, Gandhi's image has a definite impact because he was very popular in France at that time. Initially, this sketch was made for Sapoli wax (Cf. black and white photo).
Source:
1933049E0 : Private collection
1933049B0 : Private collection
1933049E0 : Private collection
1933049B0 : Private collection
Date:
1933
1933
Language: French
Dimensions (cm):
82,7 x 58,8
82,7 x 58,8
Signature:
Bottom right
Bottom right
Materials:
Charcoal, gouache
Charcoal, gouache
Support:
Paper pasted on cardboard, passe-partout
Paper pasted on cardboard, passe-partout
Reference Devambez: 6025
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