Johnson
ID(s):
1933049E0
1933049E0
Subject
Johnson liquid wax for parquet. This sketch was originally made for Sapoli wax (see black & white photo, See Sapoli second and third sketch).
Johnson liquid wax for parquet. This sketch was originally made for Sapoli wax (see black & white photo, See Sapoli second and third sketch).
Description:
Mahatma Gandhi is wearing skates to apply wax to a wooden floor. In 1933, the year of this advertisement, Gandhi was the symbol of the defenders of the untouchables and the poor. He had just completed his long salt march. Johnson Cappiello's liquid wax shows that the exhausting work of the domestic staff responsible for maintaining the floors is greatly reduced. In terms of advertising, Gandhi's image had a definite impact, as he was very popular in France at the time. This sketch was originally made for Sapoli wax (see black & white photo).
Mahatma Gandhi is wearing skates to apply wax to a wooden floor. In 1933, the year of this advertisement, Gandhi was the symbol of the defenders of the untouchables and the poor. He had just completed his long salt march. Johnson Cappiello's liquid wax shows that the exhausting work of the domestic staff responsible for maintaining the floors is greatly reduced. In terms of advertising, Gandhi's image had a definite impact, as he was very popular in France at the time. This sketch was originally made for Sapoli wax (see black & white photo).
Source:
1933049E0 : Private collection
1933049B0 : Private collection
1933049E0 : Private collection
1933049B0 : Private collection
Date:
1933
1933
Language: French
Dimensions (cm):
82,7 x 58,8
82,7 x 58,8
Signature:
Bottom right
Bottom right
Materials:
Charcoal, gouache
Charcoal, gouache
Support:
Paper pasted on cardboard, passe-partout
Paper pasted on cardboard, passe-partout
Reference Devambez: 6025
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