Automobile Brasier

ID(s):
1924028M0
Subject
Brasier cars enjoyed great success before the 14/18 war. Unfortunately, after the war, Brasier was unable to make the transition from a luxury car reserved for an elite to a more democratic car. Brasier's management realised that it had to make this leap, but it was too late and Automobiles Brasier went into receivership in 1924. It was at this time and in this context that this poster project was drawn up.

Description:
An African, perched on the four-leaf clover that is the brand's logo, lifts a simple car that is suitable for the general public. The African doesn't stand out much against the dark blue background. However, a flash of lightning catches our eye and links the car to the logo. Compared to the initial sketch (see black and white photo), produced for the Rosengart brand, the cloverleaf has been added.

Source:
1924028M0: Private collection
1924028B0: Private collection
Date:
1924
Language: French
Dimensions of the drawing (cm):
160,0 x 119,3
Signature:
Stamp of the Workshop at the bottom right in the margin and on the back.
Materials:
Charcoal, pastel, gouache
Support:
paper on linen
Reference Devambez: 5399
Content type

Period

Genesis of the poster

Works on the same subject