1919 - 1929
An advertisement from November 1918 states that to avoid the Spanish flu, medical authorities recommend boiling and washing laundry using the antiseptic product La Boréale.
Borsalino, based in Alessandria in Piedmont, Italy, produces a range of hats for women and men. In 1929, two million hats of the brand were sold.
Vermouth, Passito and Asti Spumente marketed by the Bosca company in Canelli near Turin (Italy).
The Cappiello poster adapts to the type of bottle promoted by Bosca.