Per’ Lustucru
ID(s):
1933009B0
1933009B0
Subject
Pâtes Lustucru In 1871, Louis Cartier-Millon purchased a workshop in Grenoble that had been producing pasta since 1824. By 1900, local demand required the creation of a new factory. At that time, pasta was sold in bulk and unbranded. To grow the business, the Cartier-Millon family decided to focus on branding and packaging. In 1910, a new factory had to be built. In 1911, following a poster competition won by the illustrator Synave, the light blue and dark blue checkerboard pattern was born. At the closing banquet of this competition, Jean-Louis Forain sang the nursery rhyme "C'est la mère Michel"... with Père Lustucru. This marked the birth of the brand.
Pâtes Lustucru In 1871, Louis Cartier-Millon purchased a workshop in Grenoble that had been producing pasta since 1824. By 1900, local demand required the creation of a new factory. At that time, pasta was sold in bulk and unbranded. To grow the business, the Cartier-Millon family decided to focus on branding and packaging. In 1910, a new factory had to be built. In 1911, following a poster competition won by the illustrator Synave, the light blue and dark blue checkerboard pattern was born. At the closing banquet of this competition, Jean-Louis Forain sang the nursery rhyme "C'est la mère Michel"... with Père Lustucru. This marked the birth of the brand.
Description:
The famous Per' Lustucru holds eggs and packets of pasta in his arms.
The famous Per' Lustucru holds eggs and packets of pasta in his arms.
Source:
Private collection
Private collection
Date:
1933
1933
Language: French
Reference Devambez: 5990
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