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ID(s):
1925011E0
1925011E0
Subject
Sketch made for Fiat
Sketch made for Fiat
Description:
With his arms full of files, a hurried businessman is about to get into a car, despite the persistence of a street vendor offering him a newspaper.
Although the poster is meant to sell the car, the advertising message is conveyed more by the businessman than by the vehicle. It goes like this: if you identify with the man, then you need this car.
In an initial sketch, the newspaper vendor was not included (Cf. black and white photo).
With his arms full of files, a hurried businessman is about to get into a car, despite the persistence of a street vendor offering him a newspaper.
Although the poster is meant to sell the car, the advertising message is conveyed more by the businessman than by the vehicle. It goes like this: if you identify with the man, then you need this car.
In an initial sketch, the newspaper vendor was not included (Cf. black and white photo).
Source:
1925011E0: Private collection
1925011B0: Private collection
1925011E0: Private collection
1925011B0: Private collection
Date:
1925
1925
Language: French
Dimensions (cm):
72,5 x 58,0
72,5 x 58,0
Signature:
Bottom left
Bottom left
Materials:
Charcoal, gouache
Charcoal, gouache
Support:
Paper pasted on flexible cardboard, mat, flap
Paper pasted on flexible cardboard, mat, flap
Reference Devambez: 5473
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